Our Vision & Mission
Carry a portfolio of slimly designed jewelry brands that predict and meet people’s needs and passions. We want to create such mutual and everlasting value with our customers. A Mangalsutra is an identity for women, which gives them the trust to believe in traditions.
Our priority is to enlighten and enrich women’sidentities. We genuinely believe in originality and quality that gives you the confidence to face the rest of the world. We‘ll always surprise our customers with our creativity and innovation. We promise our customers to shield the environment and maintain respectful relationships between us.
MESSAGE FROM OUR FOUNDER
Khemraj Dharmaji -
Golden Words by our founder-“You believe in traditions; We believe in you”
“Today when I look back, we have shared 40 years of bond with our customers. These customers’ relationship with us last long as gold shine. We have always believed in fair and transparent business. Enlightening customer’s need is our priority. This tenet helps us to reach our valued customers.”
Today We are launching Belaa's first-ever Rose-gold Mangalsutra and casting Mangalsutra, which is truly designed for those women who believe in glory. It’s not just an ornament it’s a trust.
Our Story
Our Founder commuted longer distances to find work. A long back around 40 years ago a man came to Mumbai with dreams in his shining eyes. He started his journey from a small shop to a wholesale market. We established our first retail shop in 1980 and have created a fortress in the wholesale business.
Over 3 generations glorious years now we are launching BELAA, into which we are starting with our unique Casting Mangalsutra and Rose-Gold Mangalsutra for a royal and elegant look. It’s the beginning of a lifetime journey for women.